Helping innovators find themselves in the outdoors.

#1

Build a comprehensive, regularly updated inventory of all Alabama outdoor recreation assets.

#2

Create a website that’s a central hub for all outdoor recreation assets in Alabama.

#3

Develop a comprehensive, long-term outdoor recreation asset branding, marketing and advertising plan for the state of Alabama.

#4

Engage with state government agencies to improve and streamline the process for obtaining existing outdoor recreation funds.

#5

Establish a permanent Council on Outdoor Recreation within Innovate Alabama.

#6

Hire staff and establish programs within Innovate Alabama that are focused on and dedicated to promoting outdoor recreation.

#7

Identify ways to cooperate with other states, cities and organizations to boost awareness about our Alabama outdoor recreation assets.

#8

Organize and host an annual Alabama outdoor recreation summit/conference.

#9

Develop a comprehensive, competitive analysis of what other similar states are doing well and a plan for replicating or improving upon their successes in utilizing outdoor recreation assets to retain and attract talent.

#10

Leverage existing studies to guide planning and implementation efforts.

#11

Bolster economic development recruitment efforts by ensuring that economic development partners have marketing assets to use in touting Alabama’s outdoor recreation resources in their pitches to both in-state and out-of-state businesses and entrepreneurs.

#12

Identify large, high-profile, high-impact development opportunities, and actively recruit developers for those specific projects, possibly offering tailored economic incentives or tax credits.

#13

Advocate for long-term, dedicated, sustainable funding in-state budgets for maintaining, enhancing and coordinating the promotion of outdoor recreation assets.